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Hi there, I'm Kaitlyn Ohlrich, an experienced product & visual designer based in Detroit, MI.
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Nearly a decade of experience in design. I specialize in blending product strategy with visual craft to build experiences that are intuitive, scalable, and brand-centric. Most recently, I led product and visual design initiatives at General Motors, shaping connected vehicle experiences across multiple brands and platforms.

Career Highlights

  • Worked with Google partners to ensure requirements of external partners and General Motors were met.

  • Trained and onboarded multiple designers in documentation and annotations. Working on ways to improve new hire onboarding processes and documentation.

  • Led the evaluation of Protopie as a new tool for designers to improve complex prototyping within the vehicle space. Allowing designers to view their work on target hardware and create cross-device prototypes.

  • Developed and led UI documentation and creation process for a 50+ person design team, ensuring accuracy and efficiency. Working with software to gather input on annotation and specification details.

  • Championed Figma transition, leading the migration of 100+ designers from Sketch to Figma. Building and improving component libraries for shared use.

Select Case Studies

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Google Maps Integration —
In-Vehicle Navigation

Product Design • Navigation • Cross-Platform

As part of GM’s collaboration with Google, I worked closely with product and engineering teams to integrate Google Maps into GM’s infotainment ecosystem. I helped translate complex navigation workflows into an automotive-ready interface that balanced Google’s system with GM’s brand and hardware constraints.

Connected Cameras — Vehicle Monitoring Experience

Product & Visual Design • Automotive UX

I led the visual design direction for GM’s first connected-camera system, partnering with product, engineering, and brand teams to build a cohesive multi-brand experience across Cadillac, GMC, Buick, and Chevrolet. My role centered on defining visual patterns, ensuring in-vehicle safety compliance, and validating interfaces on production hardware.

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More coming soon!
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